And to go one step further, by sending these email campaigns out in batches, you are able to efficiently communicate with your entire customer base with the click of a mouse. This takes a little extra work, but it pays off big in terms of relevance and more efficient targeting. The system then sends the emails individually at the precise day and time that they are likely to be going through their inbox. Learn how to gather contact information of targeted and interested prospects that you can test to end up with a list of proven repeat buyers. A key task to do for all email marketing campaigns is to send each email to yourself, and test every link in the email. Cleaning these up would help you be more efficient with your email marketing strategy.